\TAM\
In the Southeast region, there will be 3 crops in a year. And a part emphasizes the diligence of the Vietnamese people in the saying "First country, second division, three efforts, four varieties".
In the Southeast region, there will be 3 crops in a year. And a part emphasizes the diligence of the Vietnamese people in the saying "First country, second division, three efforts, four varieties".
\CANH\
reclaiming land
farming fields
unit of time of ancient Vietnamese people
reclaiming land
farming fields
unit of time of ancient Vietnamese people
TELLING THE STORY
Vietnam has the advantage of a tropical climate, so agricultural products are famous for their outstanding deliciousness because they are favored by the fields, acres of land as well as Vietnamese identity. Grains of rice have silently accompanied our people through each stage of the country and the development of each class. In 1897, when the working class began to appear, rice seeds were still the leading source of nutrition for our people. With that criterion, Tam Canh is to bring everyone rice grains that are good for physical and mental health through 5 types of rice, mainly ordinary rice in the Southeast region. Besides, honoring the 5 Vietnamese classes and supporting Vietnam's development.
Vietnam has the advantage of a tropical climate, so agricultural products are famous for their outstanding deliciousness because they are favored by the fields, acres of land as well as Vietnamese identity. Grains of rice have silently accompanied our people through each stage of the country and the development of each class. In 1897, when the working class began to appear, rice seeds were still the leading source of nutrition for our people. With that criterion, Tam Canh is to bring everyone rice grains that are good for physical and mental health through 5 types of rice, mainly ordinary rice in the Southeast region. Besides, honoring the 5 Vietnamese classes and supporting Vietnam's development.
INSPIRATION
Tam Canh is also inspired by the rice season in this area in 1 year, Tam Canh means 3 farming seasons, plowing and plowing in a year. Tam Canh's logotype is designed based on inspiration from rice plants. With the idea of "The grain of rice goes hand in hand with our people" we created a story of rice being harvested and used by 5 classes.
PURPOSES
Besides, in the process of learning about the life of rice through 3 crops, I realized that the fields are being bathed with pesticides, or simply growth drugs, which is harmful to plant health. , animals in garden ecosystems as well as consumer health. Therefore, the way we incorporate the image of a buffalo into the illustration also has the purpose of encouraging the traditional process of farmers in continuing to germinate valuable rice seeds while protecting the ecosystem. in the Southeast region.
The identity is designed in the spirit of solidarity, closeness, friendliness with a sustainable vision and the desire to go hand in hand with the country's development. Not only for commercial purposes, bringing delicious rice closer to consumers, Tam Canh was born with the purpose of evoking solidarity between people and the natural ecosystem - the place that creates seeds for them to enjoy and protect their health.
The identity is designed in the spirit of solidarity, closeness, friendliness with a sustainable vision and the desire to go hand in hand with the country's development. Not only for commercial purposes, bringing delicious rice closer to consumers, Tam Canh was born with the purpose of evoking solidarity between people and the natural ecosystem - the place that creates seeds for them to enjoy and protect their health.
